FaZe Clan, the Los Angelese based professional esports organisation, has teamed up with Porsche, promising a collaboration across gaming, racing esports and more. FaZe was founded in 2010 and made its name in Call of Duty esports competitions before finding success in Counter Strike: Global Offensive.
The squad now boasts teams in several high-profile esports arenas, including FIFA Online, Fortnite, Rocket League and Halo, among others.
In some ways, FaZe pioneered the modern esports scene and its surrounding YouTube culture by operating out of shared accommodation in New York. This streamlined practice sessions and meant social media content could be created efficiently in-house.
Since then, FaZe has become a commercial behemoth, floating on the NASDAQ with an initial public offering of $1 billion. They also secured investments from high-profile businesses and celebrities; including brand partnerships with companies like McDonald’s and Nissan.
Porsche officially partnered up in sim racing with Coanda Esports in May last year, and to great effect, claiming the 2022-23 Le Mans Virtual Series. We wonder if Porsche is now planning a two-pronged assault on the sim racing world in 2023.
Nothing has been officially confirmed yet but FaZe and Porsches’ collaboration is potentially big news for racing esports. Do you think this will have a big impact on sim racing? Let us know in the comments below.