Joining us for this episode of the Traxion.GG Podcast is Lindsey Eckhouse, Director of Licensing, Ecommerce and Esports at McLaren Racing.
Responsible for both the real-world racing team’s appearance within video games and its virtual competition outlets, in this instance the McLaren Shadow team and the Logitech G Challenge competition.
Lindsey explains how the company picks and chooses the right virtual implementations that engage and also represent McLaren’s values. So that means F1 Esports, of course, but also Rocket League and even creating competitions for fans to take part in.
Don’t forget you can email [email protected] if you have any questions about sim racing cockpits you’d like us to answer.
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Find out more about McLaren Shadow: https://www.mclaren.com/racing/esports/
Follow McLaren Shadow: https://twitter.com/McLarenShadow
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