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How McLaren Racing is engaging with virtual racing with Lindsey Eckhouse | Traxion.GG Podcast S5 E11

McLaren Racing has many gaming initiative, here's how they decide what to partake in and how McLaren Shadow fits into the wider company.

How McLaren Racing is engaging with virtual racing with Lindsey Eckhouse | Traxion.GG Podcast S5 E11

2 minute read

By Thomas Harrison-Lord

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Joining us for this episode of the Traxion.GG Podcast is Lindsey Eckhouse, Director of Licensing, Ecommerce and Esports at McLaren Racing.

Responsible for both the real-world racing team’s appearance within video games and its virtual competition outlets, in this instance the McLaren Shadow team and the Logitech G Challenge competition.

Lindsey explains how the company picks and chooses the right virtual implementations that engage and also represent McLaren’s values. So that means F1 Esports, of course, but also Rocket League and even creating competitions for fans to take part in.

Don’t forget you can email [email protected] if you have any questions about sim racing cockpits you’d like us to answer.

If you’d like to hear more episodes like this one, please follow, like and subscribe on your podcast app of choice. If you enjoyed this episode, please leave a comment on the Traxion.GG website or a review. Your feedback is invaluable and helps us to create more episodes in the future.

Find out more about McLaren Shadow: https://www.mclaren.com/racing/esports/
Follow McLaren Shadow: https://twitter.com/McLarenShadow

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