New partnership brings CUPRA track content to Trackmania

Trackmania, the riotously fast arcade racer, has announced a surprise partnership with Spanish car manufacturer CUPRA.

The pair have designed a whole new city for Trackmania, bringing three districts and 12 separate tracks to the game, all with a futuristic edge. The tracks have been designed in collaboration with members of Trackamnia’s community, with CUPRA’s company ideals of sportsmanship and competition in mind.

Developed by French studio Nadeo, Trackmania first began life in 2003. After many iterations in the series, the current game – titled simply Trackmania – was released in 2020. Although the game is free-to-play, only paid users will be able to access the special CUPRA tracks all-year round, enjoying extra CUPRA-themed car liveries too.

However, during each track’s launch, all players will be able to sample CUPRA’s new circuits for free thanks to their presence on Trackmania’s Track Of The Day server and its three Cups Of The Day competitions.

“It’s a pleasure to welcome CUPRA into the world of Trackmania. They will become the first car manufacturer to partner with us, designing exclusive in-game content. With their passion for auto sport and creativity, CUPRA brings to the game more of what Trackmania players love so much: modernity and the unexpected,” said Adrienne Péchère, Marketing and Communication Director of Nadeo.

“This partnership is just the beginning of our commitment to gamers, we want to go even further in the world of gaming and esports,” commented Robert Breschkow, Managing Director of CUPRA France.

With CUPRA’s sporty brand image and Breschkow’s clear desire for the manufacturer to become more involved in esports, it will be interesting to see what else is in store for CUPRA.

The first new track will be available from the 10th of October, with a new circuit released every fortnight thereafter on PC, with PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S and Amazon Luna versions set for release in 2023.

Are you looking forward to Trackmania’s new CUPRA-themed tracks? Let us know in the comments below.