Japanese corporate giants Sony and Honda announced a joint venture earlier this year that will see the pair produce battery-powered electric vehicles and a range of specialised mobility services.
The company, known as Sony Honda Mobility, plans to release its North American-built cars by 2025 with a potential novel feature – onboard PlayStation 5 consoles.
“Sony has content, services and entertainment technologies that move people. We are adapting these assets to mobility, and this is our strength against Tesla,” said Senior Vice President in charge of Sony’s AI Robotics Business Izumi Kawanishi, in a recent interview with the Financial Times.
Kawanishi pointed out that EV rival and market leader Tesla “is not providing any content services” giving Sony a potential USP in the EV sector with its “technologically possible” PlayStation 5 implementation.
Discussion