A new Formula 1 licenced sim racing experience will launch later this year in London, and it will use rFactor 2 as a basis.
The F1 leisure experience will include food, drinks and is designed for nights-out, families and corporate events – analogous to the Puttshack and Flight Club locations collaborator Adam Breeden is known for.
The concept will launch in the One New Change, a retail and leisure location by Landsec in London.
Launching in Q4 2022, thanks to a ‘long-term’ partnership between Breeden (Kindred Concepts), F1 and Motorsport Games, as many as 30 venues will be rolled out worldwide over the next five years.
Target locations include outside of London in UK, the US, key western European Cities, the Middle East and Asia.
“With our experience creating best-in-class concepts and operations, and the strength of the Formula 1 brand, we are going to take competitive socialising to the next level, marrying cutting edge technology, a premium F&B offering, and a stunning setting, with the unrivalled glamour and excitement of F1,” explained Breeden.
This marks the first time rFactor 2 and developer Studio 397 will be working with officially endorsed F1 content, which for not at least, is confirmed to the new experience centres.
The sport has official games, such as F1 2021, F1 Mobile Racing and an upcoming management release, plus allows some platforms to develop individual vehicles such as the 2017 Mercedes AMG F1 W08 EQ Power+ in GT Sport, the 2017 Ferrari SF70H for Assetto Corsa and the 2021 Mercedes-AMG F1 W12 E Performance in iRacing.
“The racing simulators will bring to life the experience of driving a Formula 1 car in a high-octane, stylish and fun environment, giving more people the opportunity to enjoy and get closer to the world of F1,” said Ben Pincus, Director of Commercial Partnerships, Formula 1
60 motion racing simulators will be created for this first venue, and guests will be able to race alone, as part of race formats alongside all visitors or in team-based groups.
Different car modes for ‘all ages and abilities’ will also be developed, and there will be ‘enhanced’ experiences during real-world Grand Prix weekends.
“We look forward to each guest getting a true to life feel of driving a Formula 1 car in these state-of-the-art simulators in this unique setting,” enthused Dmitry Kozko, CEO, Motorsport Games.
No images of the location, sim setup or Formula 1 content are available at this time, but we’ll hopefully see more later in the year.
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