Luxury clothing brand Balmain teams up with Need For Speed Unbound 

Ross McGregor
EA’s Need For Speed Unbound has revealed a collaboration with Paris-based fashion brand Balmain, bringing its clothes and an exclusive car livery to the game.
Luxury clothing brand Balmain teams up with Need For Speed Unbound 

Fashion house Balmain has announced a collaboration with EA’s new Need For Speed Unbound title, bringing branded Balmain clothing and a specially wrapped livery to the game. 

The Paris-based clothing brand has digitally crafted Balmain-themed jeans, a jacket and a pair of its bestselling B-IT sliders for the game, which are also available to purchase in the real world as part of a limited run of 100 examples. 

One of the characters you will meet during gameplay, Eléonore is set to appear in-game wearing one of Balmain’s Fall 2022 dresses while also driving an exclusive Balmain-wrapped Lotus Evora.  

It’s not the first occasion a racing game has collaborated with a fashion house in recent times, as Gran Turismo 7 teamed up with Dior to bring a branded racing suit, helmet and gloves to Polyphony Digital’s title, replete with a fully liveried DeTomaso Mangusta

Luxury clothing brand Balmain teams up with Need For Speed Unbound 
Eléonore wearing a Balmain dress in Need For Speed Unbound

Indeed, Need For Speed Unbound has already revealed a host of clothing brands set to appear in-game, including Versace, Puma and Palace, suggesting avatar customisation will play a big part in gameplay. 

Need for Speed Unbound and Need for Speed Unbound Palace Edition will be available on the 2nd of December for PlayStation 5, Xbox Series X/S and PC via the EA app, Origin, Steam and Epic Game Store for $69.99/£69.99 and $79.99/£79.99 respectively. 

Luxury clothing brand Balmain teams up with Need For Speed Unbound 

What are your thoughts on Balmain’s addition to Need For Speed Unbound? Let us know in the comments below. 

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