A new F1 Manager 2024 ‘Feature Focus’ has dug deep into the game’s new sponsorship and marketability mechanics, with the game nearing its 23 July release date.
Budding Formula 1 Team Principals will be able to choose from a range of sponsorship packages, each offering smaller or larger guaranteed lump sums upfront. Players can choose a riskier route, however, and select sponsors with higher payouts based on their team’s future success (or not, as the case may be).
Engagement
Players will also need to meet a sponsor’s engagement target to keep them happy lest the money taps be turned off. This requires your drivers and staff to participate in sponsor events but these can be to the detriment of their overall performance, giving players a tricky risk/reward conundrum.
Do you risk making your factory staff less productive ahead of a crucial wing upgrade, or do you take a financial hit to ensure your car is as quick as it can be? These are the tough decisions you’ll need to take as Team Principal.
Marketability
The level of sponsorship you can attract is based on the marketability of your team. Marketability can be influenced by the standard of your facilities, your team’s overall performance and even your drivers.
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