In a word, distinctive. BMW’s art car programme, spanning nearly 50 years, is not meant to blend into the background. It’s designed to be provocative.
The Munich car creators often collaborate with artists to create striking designs on race cars, road cars and concepts.
Think David Hockney’s 850CSi or Jeff Koons’ BMW M3 GT2 which competed at the French classic in 2010.
With that in mind, the BMW M Hybrid V8 art car has been designed by New York artist Julie Mehretu to represent ‘dynamism’ and ‘pushing the limits’.
As this will be BMW’s 20th artistic project, it will run the number 20 at this weekend’s 24 Hours of Le Mans, driven by Sheldon van der Linde, Robin Frijns and René Rast.
Ahead of then, the design will be an option within the Le Mans Ultimate PC simulation, with the car itself and matching design in today’s (10th June) free update.
“We are delighted to be the first platform to showcase this livery virtually, giving the community an extra special treat to whet the appetite ahead of the eagerly anticipated race start on Saturday,” said Motorsport Games CEO, Stephen Hood.
Speaking of downloadable content, Hood was a recent guest on a pilot episode of the new Traxion podcast. The in-depth chat reveals much about future DLC plans, subscriptions and the vision for Le Mans Ultimate.
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