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ImSim to reveal outlandish new product at SimRacing Expo Frankfurt

Portuguese sim racing hardware manufacturer is set to unveil a mystery new product at this year's SimRacing Expo Frankfurt.

ImSim to reveal outlandish new product at SimRacing Expo Frankfurt

2 minute read

By Ross McGregor

Portuguese simulator specialist ImSim is set to showcase a new product at this year’s SimRacing Expo Frankfurt, and it’s set to be something of a departure for the firm.

Since its 2016 prototype, ImSim has prioritised delivering the most realistic sim racing experiences for its customers by using premium materials and focusing on ergonomics. 

Over time, the company has integrated motion platforms, supercar-level engineering and pedal sets into its growing range of products, with SimRacing Expo set to see the world debut of its latest innovation.

Unfortunately, we don’t know what the mystery product is yet, with even a lightened teaser image revealing few secrets, so you’ll just have to head to the Expo 16th-18th October, or stay tuned to Traxion to find out!

This year’s SimRacing Expo Frankfurt is set to feature some of the industry’s biggest hitters. So far, hardware giants Fanatec, Moza and Asetek have pledged to attend, while Project Motor Racing and Rennsport will represent the software side of the sim racing space .

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The full list of confirmed exhibitors is available here. 

This year’s Expo will also feature a live stage element, which is set to feature guest speakers, and will also showcase the live in-person final of Rennsport’s R1 esports competition, where top sim racing teams battle it out for a share of a €10,000 prize pool.

Tickets are now on sale for SimRacing Expo Frankfurt, taking place between the 16th and 18th October 2026 in Hall 2 of the Frankfurt Messe.

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