NASCAR Heat 5’s four-race “Winter Heat” championship has found a home on US television network MAVTV. It will become the exclusive broadcast partner of the newly formed esports series.
For those of you that aren’t aware, the Winter Heats Series contains 4 distinctly themed races: Movember 50, Holiday 60, New Years Resolution 70 and the Valentine’s 80 with a total of $47,000 on offer. Three of these have already been broadcast live to digital channels on Facebook and Twitch so this agreement will be referring to the television rights to this esports championship.
The first race (Movember 50) will premiere this Sunday 7th February at 9:30pm ET and the subsequent races will be shown every Sunday, concluding with the Valentines 80 on 28th February – but you’ll be able to watch it live online before then.
“The rise of esports racing continues to be incredibly impressive, with an extremely loyal and passionate audience…In just two seasons of competition the eNASCAR Heat Pro League has emerged as a captivating extension of NASCAR’s overall racing efforts, with participation from many of the sport’s most recognizable race teams. NASCAR Heat 5 has been a driving force of this growing success and Motorsport Games has pioneered the way fans are able to engage with the competition. We are eager to bring the excitement of the inaugural Winter Heat Series to our viewers.” – John Duff, Head of Content, MAVTVSource: Motorsport Games
It’s not the first time that the NASCAR Heat games have found their way onto the channel. The game’s top competition, the eNASCAR Heat Pro League, featuring 14 of NASCAR’s real-world teams, began it’s run on the channel last year. That championship had a total prize fund of $210,000 and was won by New Jersey driver, Daniel Buttafuoco. It’s not yet known when the “Pro League” will return.
When we created “the ultimate racing video game 2021 preview“, we discussed the “next generation” of NASCAR games that will be coming out this year. It’s already been confirmed there will be no “Heat 6”.
MAVTV is run by Lucas Oils and hosts a lot of “real world” motorsport content on their dedicated channel. It’s certainly good news to see more and more motorsport and racing game content reaching a larger, traditional audience.