Next Level Racing and Veloce announced a new long-term partnership on Monday (1st August 2022) where NLR will become Veloce’s official cockpit provider.
Next Level Racing has added another well-known name to their arsenal of sim racing brand ambassadors. On Monday (1st August 2022), it was announced that Veloce Esports will join up with the Australian sim rig manufacturer for a “long-term partnership”.
The partnership will see Next Level Racing become the Official Cockpit Provider of Veloce. On top of that, the pairing will both attend sim racing events in conjunction with one another, as well as host both online and in-person competitions.
Just in the last few weeks, we’ve seen Next Level Racing partner up with brands such as the German sim racing event organizer and broadcaster Virtual Competition Organisation (VCO) as well as the North American-based iRacing league Monday Night Racing (MNR), which is composed of motorsports industry members, ranging from media to real-world drivers.
Veloce fits that mould as one of the top names in Esports based in the UK. The brand works with top teams in Esports such as McLaren, Mercedes, Alfa Romeo, and they also partner with Formula 1 driver Lando Norris. Veloce also has their roots planted in the W Series and runs an Extreme E team as well.
The partnership between Veloce and Next Level Racing is hoped to bring an “engaged experience for the sim racing community,” as per Kam Khadem, Head of Brand at Next Level Racing.
While Next Level Racing may be based out of Australia, they’ve definitely been getting around the globe. With Veloce, VCO, MNR, as well as top teams in Esports such as Team Fordzilla, Jim Beaver Esports, Elliott Sadler Esports and the Charlotte Phoenix, Next Level Racing is making a statement and a bid to be the top sim equipment provider that most will keep in mind for their own sim racing adventure.
Images provided by Veloce