Australian sim rig manufacturer Next Level Racing continues to make strides in the sim industry it has been announced, thanks to a commercial tie-in with German sim racing event organiser and broadcaster Virtual Competition Organisation (VCO).
After Next Level Racing’s successful technical partnership with Ferrari, where the firm’s rigs were used during the Ferrari Velas Esports Series 2022 esports competition, Next Level Racing has stepped further into the world of sim racing esports by joining up with one of the world’s biggest sim racing event organisers.
The deal ensures that Next Level Racing becomes the official cockpit supplier of the VCO, including advertisement features across VCO’s social media channels and live broadcasts, beginning with yesterday’s (13th July 2022) ERL Summer Cup broadcast.
The relationship will also see prize draws taking place with Next Level Racing items available as prizes. The Gold Coast-based manufacturer has released several new products recently, including the GTElite and F-GTElite cockpits, both of which our review team praised: “If you’re picking up either the GTElite or F-GT Elite, you’ll have a great time. You may never need to buy a rig again.”
Florian Haasper, CEO of VCO commented: “It is fantastic to be able to welcome Next Level Racing as a VCO Partner. Its powerful presence in Esports racing makes Next Level Racing the perfect Cockpit Partner for the VCO.
“The company also promotes the entire Esports racing genre and sets great store by wide-ranging communication with the community. We can really identify with that at the VCO”.
What do you make of VCO and Next Level Racing’s commercial partnership? What sort of impact do you think this has on sim racing as a whole? Let us know in the comments below.