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The Gran Turismo Movie beats Barbie in US, bolstered by previews and discounts

Finally opening in the US, the Gran Turismo took in $17.4M during its opening weekend, but only if your weekend amounts to nine days.

The Gran Turismo Movie beats Barbie in US, bolstered by previews and discounts, Neill Blomkamp

The total revenue for the Jann Mardenborough biopic reportedly sat at $22.7M by the 21st August, but that was ahead of the 25th August US mainline release date.

During its opening weekend, Sony reported to Deadline that another $17.4m in ticket-sale revenue was generated by Gran Turismo: Based on a True Story, beating Barbie to the American number one. Although, crucially, those numbers include an additional nine days of previews when compared to the competition.

Gran Turismo Movie Orlando Bloom

National Cinema Day was also part of the weekend figures, where tickets were reduced to $4, and more sales were attributed to the film about a toy doll (that’s actually about gender roles in society) than the film about a gamer-turned-racing driver. On Sunday 27th August, Barbie led Blue Beetle, with Gran Turismo in third.

Meanwhile, in the UK, according to the British Film Institute, between 18th and 20th August, the film had plummeted to 10th in the charts, generating a revenue of £314,539. Figures for the 25th-27th are not yet available at the time of publication.

Gran Turismo Movie pitlane

According to Variety, the production had a $60m production budget, so it seems to be somewhat short of recouping that cost as it stands, but with more weeks in cinemas and digital launches set for the rest of the year, hopefully, that turns around.