Next Level Racing, the Australian sim rig and sim racing peripheral manufacturer, has today (21st April 2022) announced a global partnership with legendary Italian supercar manufacturer Ferrari.
The deal will initially take the form of the Scuderia Ferrari Velas Esports Team using Next Level Racing cockpits in professional sim racing competitions, but will also see the two brands collaborating in technical and promotional spheres.
Hess Ghah, CEO of Next Level Racing, commented: “It is truly incredible to join forces with Ferrari, a global leader in motorsport and sim racing. We are looking forward to a partnership with the best-of-the-best, focused strongly on building our Technical Partnership with Scuderia Ferrari Velas Esports Team over the coming years and to grow sim racing, taking competitive Esports to the next level.”
Next Level Racing has had an extremely active last few months, with multiple sim-related product launches. Recent examples include the Next Level Racing F-GT Elite iRacing Edition cockpit, the Next Level Racing GTElite sim and the immersive Motion Plus Platform.
With the deal set to run over “multiple years,” Next Level Racing and Ferrari will be “collaborating closely on a variety of global sim racing projects.” Specific details on what form these will take are yet to be revealed, however.
Ferrari has successfully moved into the esports arena in recent years with their own Ferrari Esports series, where the winner joins the ranks of the Scuderia Ferrari Velas Esports Team. Last year’s winner, Kamil Pawlowski, recently collected his trophy from Ferrari F1 drivers Charles Leclerc and Carlos Sainz, highlighting Ferrari’s commitment to sim racing.
Are you looking forward to the fruits of a Next Level Racing and Ferrari partnership? Let us know in the comments below.