New one-stop shop sim racing management service launched 

Ross McGregor
New professional sim racing management service PACENOTE looks to help both drivers and businesses entering the space with advice, mentoring and organisational services.
New one-stop shop sim racing management service launched 

In recent times, competitive sim racing has inexorably moved towards professionalism. Today we have sim racing teams with budgets large enough to pay salaries to drivers and engineers; we have the increasing presence of blue-chip sponsors; and we have several sim racing platforms with huge and passionate player pools. 

Championships like the Le Mans Virtual Series and ESL R1 – and their respective prize pools of $250,000 and €500,000 – prove the extent to which top-level sim racing esports has transitioned from being a domain for enthusiastic amateurs to an exclusive platform for full-time professionals, all in double-quick time. 

With such an acceleration – enhanced by Covid lockdowns and the shutdown of global motorsport – much of the industry’s infrastructure hasn’t kept pace. And it’s here where new start-up business PACENOTE has placed itself, aiming to help both drivers and businesses entering the professional sim racing space. 

“If you’re a talent and you want advice. If you’re player and you want help with your contract, let’s say. Or if you’re a business and you want to gain some strategy advice [or] understand sim racing… where would you go?” asks Tobin Leigh, PACENOTE’s founder and Director, highlighting the dearth of professional sim racing agencies in the industry. 

“I don’t think there’s any obvious place where you can go for help, and that is why I’m launching PACENOTE. [It’s] designed to be a one-stop shop for anyone that needs help in sim racing,” he continued. 

PACENOTE is looking to provide operational and organisational support to its clients, offering sponsorship and marketing strategy advice as well as event planning and management services. 

Leigh holds the F1 Esports Series Pro Constructors trophy aloft (third from left), with Drivers champion Lucas Blakeley (first from right)

Drivers will also be able to take advantage of social media and content creation guidance to further their online presence, with training, coaching and mentoring services also available. In much the same way as a football agent strives to get the best deal for their client, PACENOTE can offer additional help in securing the most favourable contract terms from drivers’ employers. 

Leigh has extensive sim racing experience thanks to his previous employment with Veloce Esports, including his role as Team Manager of McLaren Shadow. Last year, he helped the squad claim both the Constructors and Drivers F1 Esports Series Pro Championships. Leigh also formed a significant part of the team who built and maintained Lando Norris’ gaming and lifestyle brand Quadrant. 

Leigh, (second from left) pictured with Quadrant team members

This was preceded by a successful sim racing career, headlined by finishing second in the 2019 ForzaRC World Finals in Los Angeles as part of esports team Lazarus, with another second-placed finish in the Forza Motorsport 7-based 2020 Le Mans Esports Series

More information regarding PACENOTE can be found on its website

Do you think a professional sim racing management service will do well in today’s burgeoning esports scene? Let us know in the comments below. 

Previous Post
The Getaway: Was it just Grand Theft Auto with licenced cars?

The Getaway: Was it just Grand Theft Auto with licenced cars?

Next Post
The state of eNASCAR with Elliott Sadler Esports' Co-Owner Seth Reiter

The state of eNASCAR with Elliott Sadler Esports’ Co-Owner Seth Reiter

Related Posts