Glenda Studio will perhaps be a new name to the majority of the community, but the Vietnam-based team is actually a major player in the world of racing games.
Glenda has created vehicle models for the MotoGP, RIDE, Monster Energy Supercross and Hot Wheels Unleashed franchises, and has partnerships with the likes of Project Motor Racing developer Straight4 Studios.
The ADAC SimRacing Cup is the sim racing esports arm of Germany’s foremost automobile club, ADAC (Allgemeiner Deutscher Automobil-Club), and currently organises and runs several virtual championships under the German Motorsport Federation’s (DMSB) racing regulations for added authenticity and professionalism.
Glenda Studio joins SimRacing Expo Frankfurt 2026 from 16 to 18 October.
The Vietnam based 3D art studio creates vehicles, environments and props for racing games, working with partners such as Milestone, GIANTS Software, Virtuos and Straight4 Studios. pic.twitter.com/EXGWcvXRhs
Finally, Nitro Concepts is a hardware brand that creates a multitude of sim racing products, from gaming chairs to cockpits, as well as a huge selection of accessories (and gaming desks, too, for sim racers who also need to work between drives).
SimRacing Expo Frankfurt takes place between the 16th and 18th October 2026 and features some of the industry’s biggest hitters. So far, hardware giants Fanatec, Moza and Asetek have all pledged to attend, while Project Motor Racing and Rennsport will represent sim software. The full list of confirmed exhibitors is available here.
This year’s Expo will also feature a live stage element, which is set to feature guest speakers, and will also showcase the live in-person final of Rennsport’s R1 esports competition, where top sim racing teams battle it out for a share of a €10,000 prize pool.
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