This opinion piece was originally part of a prior Traxion email newsletter – sign up to receive these early, direct to your inbox, every week.
I’m flying down the Mulsanne straight, without chicanes, a layout that was the epoch of endurance racing for some.
I blast by a tardy LMGT3 competitor, dicing with a Toyota Hypercar in my thunderous V8-powered Cadillac.
This is Le Mans Ultimate, the apogee of virtual sports car driving. Player numbers are slowly but surely increasing, too, as a groundswell of positive opinion circulates.
But, so often when my colleague John is livestreaming LMU, people are ready with internet pitchforks.
The game is blighted by parent company Motorsport Games’ reputation for delivering half-baked titles and aggressively soaking up exclusive licencing deals. And, doesn’t the company know it…

“We’re looking at the near competitors, and they’ve got their own challenges but they’ve also got the brand,” explained Motorsport Games CEO Stephen Hood to me recently.


Discussion