Cockpit hardware manufacturer Next Level Racing has teamed up with car manufacturer Ford – together, here’s how they aim to grow sim racing and racing esports.
Joining us on this episode are representatives of sim racing equipment manufacturer Next Level Racing and world-renowned car company Ford.
The two companies are working together on a line of Ford GT and Team Fordzilla virtual racing cockpits and seats – but more than that, they are trying to expand the audience for our beloved past-time.
Both were present at Gamescom, a German show that covers the general gaming industry and usually has less of a racing game presence. But not this year, with a big push for the genre.
Not only did we chat about new products, but also the why, where and how of sim racing and what the future may hold.
So, you will hear from first Kam Khadem, Head of Brand and Strategic Growth at Next Level Racing, then followed by Emmanuel Lubrani, Senior Manager of Brand communications and content development at Ford of Europe.
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