Forza Horizon 6’s car teasers start with Maserati MC20

Drip marketing is a promotional technique whereby small amounts of information are fed to the community or fan base.

Microsoft is following this strategy. Following the gargantuan Forza Horizon 6 unveiling, the social media campaign has begun in earnest.

First, there was the atomising of that reveal event, then a serene environment clip with potentially a new prop type, and now we appear to be going through the new car models.

The Maserati has been previously confirmed for the upcoming open-world racing game, but now the Forza socials shared a dedicated trailer. The model is ‘new to Forza’, so not repurposed from 2023’s Forza Motorsport or recent Horizon titles.

The 2022-spec edition is showcased sat atop a frozen lake, once again highlighting Horizon 6’s dramatically evolving weather conditions within the Japanese setting.

With around 550 cars expected at launch, 19th May 2026, we expect a glut of cars to be covered over the next three months.